Game On.
Where Capital Meets Sports & Performance.
EXPLORE THE PLAYBOOK
Born To Compete. Trained To Advise.
​​Audoria Capital was founded to serve the growing intersection between sports and human performance-driven industries and the global capital markets.
​
We work with strategic investors (Backers) to identify, structure, and execute transactions - and help clubs and companies (Builders) access capital from the private markets.
​
Our core services include M&A advisory, equity and debt advisory, portfolio strategy, and transaction support.
​
Every mandate is bespoke. We understand that no two stakeholders operate the same, which is why we tailor our solutions to the goals, pace, and vision of each client.
​
Built on discretion, insight, and entrepreneurial drive, Audoria Capital is committed to creating lasting partnerships - and helping capital flow where performance thrives.​​
Who We Compete For.
Backers
(noun)
Strategic investors including asset managers, family offices, and private capital groups seeking performance-led opportunities.
Builders
(noun)
Visionary founders, club owners, and real estate developers shaping the future of sport and human performance.
Arenas We Play In.
We work across the ecosystems shaping how we train, compete, recover - and where clubs, communities, and capital come together.
.png)
We support high-growth brands and platforms redefining human performance - from training apps and nutrition to equipment and wearables.
2. Fitness
From clubs and leagues to media and tech, we advise on deals at the heart of the game - where community, competition, and capital converge.
1. Sports
As recovery, wellness, and preventative health become part of everyday life, we help stakeholders access opportunities where well-being meets commercial scale.
3. Wellness
From advanced diagnostics to performance aging and bio-optimization, we focus on the innovations pushing the limits of human potential and lifespan.
4. Longevity
Leagues We Play In.
From boardroom deals to balance sheet strength, we help clients play in the big leagues - whether you're buying, selling, investing, or scaling.
.png)
Guiding acquisitions, exits, and strategic moves across the evolving world of sport, fitness, wellness, and longevity.
1. M&A
Helping stakeholders raise, deploy, and structure capital to stay competitive.
2. Equity & Debt
Supporting investors and developers across the capital stack who are shaping the spaces where sport and human performance comes to life
3. Real Estate
Working with investors to build diversified exposure across sports, fitness, wellness, and longevity - through direct deals, co-investments, fund allocations.
4. Portfolio
Our Game Plan.
Your Player.
​I’ve spent most of my life immersed in sport and human performance - first as an athlete, then as a student of sport and exercise science, and now as an advisor working at the intersection of capital and competition.
From studying Sport & Exercise Science as part of a football academy program in England to competing across multiple sports, performance has always been part of my DNA
​
Professionally, I bring over six years of experience in investment management, having worked across private wealth and alternative investments. I’ve advised high-net-worth individuals, family offices, and asset managers on opportunities spanning private equity, private credit, hedge funds, real estate, public markets, and commodities.
​
My career has taken me from established firms to early-stage ventures, giving me hands-on experience across the full investment lifecycle - from fund structuring and legal processes to investor relations and business development. This blend of institutional and entrepreneurial experience has shaped a practical, solutions-focused approach to private markets and long-term partnerships.
​
Now, through Audoria Capital, I bring that dual passion - for capital and for performance - to help Backers and Builders shape the future of sport, fitness, wellness, and longevity.
Contact Us.
71-75 Shelton Street,
Covent Garden,
London,
WC2H 9JQ